Madrebel pointed this out to me. Painted cases is something that might have helped an established competitor in this market gain some market share, I’ve little confidence in its ability to help a company break in to the sector.
The real value in the Commodore brand would have come from remembering Jay Miner and doing something custom and cool/integrated. But this Commodore branding (because they aren’t Commodore Business Machines) is probably going to find that Commodore users were loyal to a product line that was excellent and not merely to the brand label. Isn’t that the same darn failure-to-learn that killed the first CBM?
It would be nice to see this attempt run by guys intent to really break some ground, my scepticism tells me they’re a bunch of venture capitalists trying to make money by branding off-the-shelf tat. Maybe if they make some money they’ll return to market with a fresh, truly Commodore system that has its own mobo.
Because that’s a niche that still needs to be filled – a console style custom build for running games that runs Windows.