Soda Check (Pepsi/Mtn Dew)

Pepsi and Mountain Dew have “throwback” cans/bottles in stores right now, made with cane sugar instead of corn syrup. They’re way easy to miss – I ignored the Pepsis as diet.

Man – they really rock. The most immediately noticeable thing is that they feel “wetter” on the tounge, more refreshing and have a purer, simpler, cleaner flavor.

I’m curious what the purpose of selling these limited time drinks is? Do they think that people will switch from coke to pepsi because they like the throwback? It’s been years since I could drink a pepsi, but I’m fixing to head back to the store right now and stock up on the throwbacks.

9 Comments

Wait just a minute here!

Pepsi Throwback is in plastic bottles?!

My local store had the glass ones for like a week, ever since I’ve been looking for more glass, I never thought to look for plastic.

I think it’s a market test; they want to see if there’s sufficient public hate for HFCS to make switching to sugar profitable.

Interesting. DOn’t drink huge amounts of the stuff but always thought they used Sugar here not corn syrup (Uk based) – Will have to check next time I buy some

Krenn is right.

The name also potentially creates some attraction/demand of its own, from those who want to try new stuff and those who identify with old stuff.

Drinks industry in the UK typically uses sugar, maybe corn syrup is cheaper in the States?

Jwilly’s also right – it’s probably about generating interest around the Pepsi brand in a tough market

I think it stems from the ‘jewish soda’, ‘passover coke’ or whatever. Corn isn’t kosher for othodox jews, and most soft drink companies make their drinks with real sugar around April. You can tell them apart from the yellow caps.

I’ve heard many people (all denominations) actively seek out these ‘yellow caps’ due to the taste. So either this is part of Pepsi’s kosher program or they’re trying to cash in on the yellow-cap-seeking soda aficionados who know the difference.

>> So either this is part of Pepsi’s kosher program or they’re trying to cash in on the yellow-cap-seeking soda aficionados who know the difference. <<

My guess would be the latter. My understanding is that the two versions are not equal. Throwback Pepsi has the traditional phosphoric acid in it to provide the bite, because the only change that "Throwback" customers want is the sugar. Kosher for Passover Pepsi supposedly contains citric acid rather than phosphoric.

silky :
Drinks industry in the UK typically uses sugar, maybe corn syrup is cheaper in the States?
Jwilly’s also right – it’s probably about generating interest around the Pepsi brand in a tough market

Corn syrup is massively cheaper – so cheap in fact that it finds its way into almost everything on the shelves in american supermarkets.

For a very interesting lecture (science heavy, but good) on the subject check this out:

JWilly :
>> So either this is part of Pepsi’s kosher program or they’re trying to cash in on the yellow-cap-seeking soda aficionados who know the difference. <<
My guess would be the latter. My understanding is that the two versions are not equal. Throwback Pepsi has the traditional phosphoric acid in it to provide the bite, because the only change that “Throwback” customers want is the sugar. Kosher for Passover Pepsi supposedly contains citric acid rather than phosphoric.

Kosher for Passover Pepsi: CARBONATED WATER, SUGAR, CARAMEL COLOR, PHOSPHORIC ACID, CAFFEINE, CITRIC ACID, NATURAL FLAVORS
Kosher for Passover Caffeine Free Pepsi: CARBONATED WATER, SUGAR, CARAMEL COLOR, PHOSPHORIC ACID, CITRIC ACID, NATURAL FLAVORS
Pepsi Throwback: CARBONATED WATER, SUGAR, CARAMEL COLOR, PHOSPHORIC ACID, CAFFEINE, NATURAL FLAVOR

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