EQ2x: Broker System

EverQuest 2 has a pretty nice broker system. Swings and roundabouts when comparing it to player-vending systems in other MMOs. See the end of the post for a description of how the EQ2 broker system works.

In the current Free-2-Play EQ2x, which is still in beta at this time, bronze and silver customers can browse the broker but can neither buy nor sell from it unless they buy a set of “Broker Tokens”.

IMHO, access to the broker could provide a fairly significant upsell point (a point at which you’re likely to part with cash). The current model violates the old “first one’s free” principle. By so rigidly excluding these players not only from consumption but also contribution, you also diminish the potential upsell capacity of the feature. Less worthwhile feature = less upsell.

Naturally, I have some thoughts on a simple restructure of the idea that I feel would build a positive-feedback loop of worth => upsell => worth => upsell etc…